Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Robert Baron

Robert Baron

My research interests include stress and social processing, the perception of prejudice, social influence and group processes (especially during internet communication), the desire for control and stress reduction.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Group Processes
  • Health Psychology
  • Persuasion, Social Influence
  • Prejudice and Stereotyping


Journal Articles:

  • Baron, R. S. (2000). Arousal, capacity, and intense indoctrination. Review of Personality and Social Psychology, 4, 238-254. [Reprinted in Cultic Studies Journal (2002), 18, 172-207.]
  • Baron R. S., & Bellman S. B. (2007). No guts, no glory: Courage, harassment and minority influence. European Journal of Social Psychology, 37, 101-124.
  • Baron, R. S., Hoppe, S., Linneweh, B., & Rogers, D. (1996). Social corroboration and opinion extremity. Journal of Experimental Social Psychology, 32, 537-560.
  • Baron, R. S., VanDello, J., & Brunsman, B. (1996). The forgotten variable in conformity research: The impact of task importance on social influence. Journal of Personality and Social Psychology, 71, 915-927.
  • Chambers J. R., Baron, R. S., & Inman, M. (2006) Misperceptions in intergroup conflict: Disagreeing about what we disagree about. Psychological Science, 17, 38-45.
  • Evans, D. C., Garcia, D. J., Baron, R. S., & Garcia, D. M. (2003). In the privacy of their own homes: Using the internet to assess racial bias. Personality and Social Psychology Bulletin, 29, 273-284.
  • Krizan, Z., & Baron, R. S. (2007). Self categorization and group polarization: Does outgroup position affect attitude? European Journal of Social Psychology, 37, 191-204.
  • Marti, M., Bobier, D., & Baron, R. S. (2000) Prototypicality, automaticity, accessibilty and prejudice recognition: Blinded by the unexpected. Group Processes and Intergroup Relations, 3, 403-418.
  • McLeod, P., Baron, R. S., Marti, M. W., & Yoon, K. (1997). The eyes have it: Minority influence in face to face and computer mediated group discussion. Journal of Applied Psychology, 82(5), 706-718.

Other Publications:

  • Baron, R. S. (in press). Brainwashing. In R. Baumeister & K. D. Vohs (Eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage.
  • Baron, R. S. (in press). Social facilitation. In J. Levine & M. Hogg (Eds.), Encyclopedia of Group Processes and Intergroup Relations. Thousand Oaks, CA: Sage.
  • Baron, R. S. (2005). So right it’s wrong: Groupthink and the ubiquitous nature of self censorship. In M. Zanna (Ed.), Advances in experimental social psychology (Vol. 37, pp. 219-253). San Diego: Elsevier.
  • Baron, R. S., Crawley, K., & Paulina, D. (2003). Aberrations of power: Leadership in totalist groups. In D. Knippenberg & M. Hogg (Eds.), New Perspectives in Leadership. Thousand Oaks, CA: Sage Publications.

Courses Taught:

  • Attitudes and Persuasion
  • Elementary Psychology
  • Environmental Stress
  • Psychology of Attitudes
  • Psychology of Stress
  • Small Group Processes

Robert Baron
Department of Psychology
University of Iowa
11 Seashore Hall E
Iowa City, Iowa 52242-1407
United States of America

  • Phone: (319) 335-2453

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